metaTXT, the world's first mobile search engine optimization standard (SEO), was recently launched at the Mobile Asia Congress in Macau.
metaTXT is a free and open standard that enables search engines to index mobile sites regardless of their technology domains.
Supported by the Waterford Institute of Technologies research division, an information and communications technology research centre in Ireland, metaTXT is expected to foster mobile search by allowing all mobile sites to be discovered by mobile search engines regardless of their URLs, in turn increase brand consistency on the mobile Internet.
Mobile advertising providers and search engines including Abphone, Bango, JumpTap, Taptu, MCN, Medio Systems, Mobilytics, Nubiq, RingRing Media and founder visibility mobile have formed a working group to partner with Asia's search engine www.MCN-inc.com to leverage its mobile capabilities to its 15 million users. At present, the metaTXT standard is being implemented by 1,000 mobile sites. It is expected that the number will reach 200 million when metaTXT is deployed by the working group.
Gartner predicts that by 2013, mobile search will be worth US$12 million, demonstrating the enormous potential of the mobile search engine optimisation.
Felt the above article worth sharing...Happy Reading....
Source:http://www.pcworld.in/india/news/5701670/Communications/First_Mobile_SearchEngine_Optimization_Standard_Introduced
Thursday, November 20, 2008
Tuesday, October 28, 2008
Video Search Engine Optimization-I
Video SEO is the art and science of ensuring that your video content attracts as much traffic as possible.
Video SEO occurs in context of the larger online video industry and market. To assist our own understanding of this market, the key players involved and the types of services and products each provides, we at blinkx have built a topographical view of the key players, broken down by how each interfaces with others. We're very happy to share that topography and the spaces we've identified within it here. Following the diagrams themselves, the article provides a brief commentary on each of the roles played by the companies that inhabit each identified space, including a few examples of competing services in each.
The diagram shows that the Content Delivery Networks ultimately underpin most services in the Online Video industry, but Online Creating and Editing tools are generally found only within hosted services and usually are not associated with live streaming services. It is interesting to note that just as with the Text Web, search is an overarching influence on the Video Web. Whatever the content, whatever delivery or hosting mechanism you choose to use for it, it is likely that it will be discovered, indexed and ultimately delivered through some form of search. This, of course, further highlights the importance of getting Video SEO right.
The increased ubiquity of broadband and the growth of available content on the Internet have caused a similar fl ux of traffi c towards online video. The explosive growth of user-generated content sites such as YouTube and MySpace Video combined with the steady growth of traditional media content sites like CNN and the BBC have collectively redirected a slice of the online consumer’s attention toward the search for and consumption of video content. This shift in attention is generating new traffic, and the SEO industry will be quick to follow suit.
The flip-side of SEO is, of course, monetization. Video can be monetized in many ways: it can contain high value video ads that are played before, during or after the content; it can be a teaser that compels viewers to purchase a product or further video or, if it is a piece of marketing or advertising masquerading obliquely, it may contain value in itself. Though online video monetization is a fascinating and still-evolving topic, it deserves an extensive write-up of its own.
Findings from a recent eMarketer3 survey support these observations:
• 123 million Americans will view online video at least once a month in 2007
• 27% of online video viewers watch news at least once a week
• 26% watch funny videos at least once a week
• 66% of video viewers have watched online video ads and 44% have taken an action on
what they had seen
• 76% users tell a friend about a video they have seen
It is clear that online video is an evolving and burgeoning space with a number of players vying to provide
various services within the overall industry.
whitepaper:blinkx.com
Sunday, September 7, 2008
Google browser chrome
Google's Chrome: 7 Reasons for It and 7 Reasons Against It
It's an election year, and we're not just talking the Oval Office in the big white house on Pennsylvania Avenue. The battle of the browsers is getting fierce, and Google wants you to sign up for its campaign.
Seven Chrome-Related Concerns
1. It's only in its first beta.
This is Chrome's first test release, so problems are bound to crop up over the coming months. If like most people you rely heavily on Web browsing, you run a risk by putting your online life into the hands of an unproven product. Visits to some plug-in-oriented sites such as logmein.com have generated errors ("This application has failed to start because xpcom.dll was not found..."). Do you want to deal with that kind of uncertainty daily?
2. You won't have any add-ons.
Add-ons are a huge draw for Firefox fans, and none of these are available in Chrome yet. Google does intend to create an API for such extensions, but for now you'll have to make do without your AdBlocks, Better Gmails, and BugMeNots--or you'll have to switch between browsers to use the add-ons you want when you want them.
3. You can't synchronize.
One big plus of Firefox is its ability to synchronize across multiple computers using Mozilla's Weave option. This arrangement allows you to keep your home browser, your laptop browser, and your work browser looking identical at all times--and once you get used to that level of synchronization, it's hard to give up. Chrome doesn't yet have that capability.
4. You may draw the short stick on standards.
Standards get a little less standard as this new player enters the equation. It's based on WebKit, the same open-source system that drives Apple's Safari; but when you look at pages in Chrome compared to pages in Firefox or IE, you'll notice a difference in text formatting. And since most sites give coding priority to the market leader, you might be setting yourself up for disappointment with Chrome.
5. You're giving advertisers extra ammo.
Have you seen all the hype about Google's privacy practices and how much of your data it shares with advertisers? Imagine the potential ammo you're giving it by using this browser. Google will now have total control over your experience from the time you open Chrome to the time you shut down. In some sense, you might just as well invite DoubleClick to watch over your shoulder while you surf.
6. The dropdown bar is dropped.
The idea of the URL dropdown bar is dropped in Chrome. To compensate, the browser offers "intelligent" features in its Omnibox; but if you like being able to see your recent URLs at the click of a button, you'll miss the dropdown bar.
7. You lose some history power.
Chrome's History functions are less versatile than the powerhouse ones built by Firefox. Chrome offers only a simple screen showing your day-by-day history. The ability to sort everything by date, site, or most visited appear to have joined the distaff and spindle on the ash heap.
So there you have it: the good, the bad, and the ambiguous of Google's first foray into browsing. You've heard the hype; now, the decision is yours. Whose campaign will you be joining?
Source:PC World
It's an election year, and we're not just talking the Oval Office in the big white house on Pennsylvania Avenue. The battle of the browsers is getting fierce, and Google wants you to sign up for its campaign.
Seven Chrome-Related Concerns
1. It's only in its first beta.
This is Chrome's first test release, so problems are bound to crop up over the coming months. If like most people you rely heavily on Web browsing, you run a risk by putting your online life into the hands of an unproven product. Visits to some plug-in-oriented sites such as logmein.com have generated errors ("This application has failed to start because xpcom.dll was not found..."). Do you want to deal with that kind of uncertainty daily?
2. You won't have any add-ons.
Add-ons are a huge draw for Firefox fans, and none of these are available in Chrome yet. Google does intend to create an API for such extensions, but for now you'll have to make do without your AdBlocks, Better Gmails, and BugMeNots--or you'll have to switch between browsers to use the add-ons you want when you want them.
3. You can't synchronize.
One big plus of Firefox is its ability to synchronize across multiple computers using Mozilla's Weave option. This arrangement allows you to keep your home browser, your laptop browser, and your work browser looking identical at all times--and once you get used to that level of synchronization, it's hard to give up. Chrome doesn't yet have that capability.
4. You may draw the short stick on standards.
Standards get a little less standard as this new player enters the equation. It's based on WebKit, the same open-source system that drives Apple's Safari; but when you look at pages in Chrome compared to pages in Firefox or IE, you'll notice a difference in text formatting. And since most sites give coding priority to the market leader, you might be setting yourself up for disappointment with Chrome.
5. You're giving advertisers extra ammo.
Have you seen all the hype about Google's privacy practices and how much of your data it shares with advertisers? Imagine the potential ammo you're giving it by using this browser. Google will now have total control over your experience from the time you open Chrome to the time you shut down. In some sense, you might just as well invite DoubleClick to watch over your shoulder while you surf.
6. The dropdown bar is dropped.
The idea of the URL dropdown bar is dropped in Chrome. To compensate, the browser offers "intelligent" features in its Omnibox; but if you like being able to see your recent URLs at the click of a button, you'll miss the dropdown bar.
7. You lose some history power.
Chrome's History functions are less versatile than the powerhouse ones built by Firefox. Chrome offers only a simple screen showing your day-by-day history. The ability to sort everything by date, site, or most visited appear to have joined the distaff and spindle on the ash heap.
So there you have it: the good, the bad, and the ambiguous of Google's first foray into browsing. You've heard the hype; now, the decision is yours. Whose campaign will you be joining?
Source:PC World
Wednesday, August 27, 2008
Google Subscribed Links
Google search has a number of special features built in to the search results pages, like currency conversion, movie showtimes, and stock quotes. Subscribed Links offer a way for you to add information from additional sources or services to your Google search results. When you search using queries that match your Subscribed Link, information from the provider will appear in your search results.
Subscribed Links has several new features:
* Management from the Google Preferences page
* New look and feel in the search results
* Improved directory content
Using Subscribed Links, you can add information created by providers you trust to your Google search results pages. Whenever you search on Google in an area of their expertise, you'll see a custom result from those providers in your search results. To view a list of available Subscribed Links with example queries, visit the Subscribed Links directory.
You can create a Subscribed Link in one of three ways:
Design a Basic Subscribed Link We guide you step by step in creating a simple Subscribed Link. This is the easiest option but allows the least flexibility; it's a good way to start learning about what Subscribed Links can do. Once you're comfortable, we suggest you try uploading a file or an RSS feed instead to create something more powerful.
Upload a feed file Upload a data file from your local disk to our servers. The file can be in any of the formats we support: XML, RSS, or TSV. If you have a small amount of Subscribed Link data that is updated infrequently, this may be your best option.
Submit the URL of a feed file Tell us the location of a file hosted on a website that contains your data feed in XML, RSS, or TSV format. We will periodically recrawl this file so that if you have frequently-changing data, your data changes will automatically be reflected in your Subscribed Link output. This is the appropriate method for most power users, particularly those who have large amounts of data.
Happy Reading....
Subscribed Links has several new features:
* Management from the Google Preferences page
* New look and feel in the search results
* Improved directory content
Using Subscribed Links, you can add information created by providers you trust to your Google search results pages. Whenever you search on Google in an area of their expertise, you'll see a custom result from those providers in your search results. To view a list of available Subscribed Links with example queries, visit the Subscribed Links directory.
You can create a Subscribed Link in one of three ways:
Design a Basic Subscribed Link We guide you step by step in creating a simple Subscribed Link. This is the easiest option but allows the least flexibility; it's a good way to start learning about what Subscribed Links can do. Once you're comfortable, we suggest you try uploading a file or an RSS feed instead to create something more powerful.
Upload a feed file Upload a data file from your local disk to our servers. The file can be in any of the formats we support: XML, RSS, or TSV. If you have a small amount of Subscribed Link data that is updated infrequently, this may be your best option.
Submit the URL of a feed file Tell us the location of a file hosted on a website that contains your data feed in XML, RSS, or TSV format. We will periodically recrawl this file so that if you have frequently-changing data, your data changes will automatically be reflected in your Subscribed Link output. This is the appropriate method for most power users, particularly those who have large amounts of data.
Happy Reading....
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