I have been asked this question many times whether we can actually do search engine optimization for a site without good content. I would like to address this topic in two parts. The first part I will try to explain why so much weight is on content and then the second part will be covering how to work with sites which do not have much to do with content.
"Content is the King" and all search engines are unanimously accepted it to be like that. Most prominent Search Engines gives high value for good content as content is from where most of the information flows into the internet. Web is an information repository thus, we can not imagine information without data relevancy to the context. Most of the users on the web are for business/information browsing. They search, browse, download, do business post doing a lot of analysis based on the web information system. if we don't have the content we will not be able to satisfy the quest of knowledge these users seeks.
Content is must for all the site irrespective the domain the site stands for. We are living in a world where data matters. For taking any decision we tend to mine the data available with whatever source and then churn out the information required ; this information is which guides our decision.
What if we have a site that has to do more with images/sounds/videos ? How will the content finds a place amid these media oriented web portals. These portals people just come to browse images, download audio/video and they might not be interested in contents. I agree to this but we seems to forget that content is not just textual data rather its information present for any media that we can see and hear. if you are talking about a site with no content then are you trying to present a void site to the world. What and How a void site will help anyone. There needs to be content. You will be able to promote the site unto the limit of what OPO (On Page Optimization) offers you without any legible content but at the end of day you wont be making any money out of the efforts you put to do the OPO and then making it visible to search engines but not getting actual benefits. So to answer the question we can actually do SEO without content but it will not be a long race as bounce rate of your site will be high. Some users may even go and report it as spam as it doesn't return any information they were looking into. So, just for the sake of technically possibility you can do the SEO but it heads you no where.
Happy Reading.,,
Amritanshu
"Content is the King" and all search engines are unanimously accepted it to be like that. Most prominent Search Engines gives high value for good content as content is from where most of the information flows into the internet. Web is an information repository thus, we can not imagine information without data relevancy to the context. Most of the users on the web are for business/information browsing. They search, browse, download, do business post doing a lot of analysis based on the web information system. if we don't have the content we will not be able to satisfy the quest of knowledge these users seeks.
Content is must for all the site irrespective the domain the site stands for. We are living in a world where data matters. For taking any decision we tend to mine the data available with whatever source and then churn out the information required ; this information is which guides our decision.
What if we have a site that has to do more with images/sounds/videos ? How will the content finds a place amid these media oriented web portals. These portals people just come to browse images, download audio/video and they might not be interested in contents. I agree to this but we seems to forget that content is not just textual data rather its information present for any media that we can see and hear. if you are talking about a site with no content then are you trying to present a void site to the world. What and How a void site will help anyone. There needs to be content. You will be able to promote the site unto the limit of what OPO (On Page Optimization) offers you without any legible content but at the end of day you wont be making any money out of the efforts you put to do the OPO and then making it visible to search engines but not getting actual benefits. So to answer the question we can actually do SEO without content but it will not be a long race as bounce rate of your site will be high. Some users may even go and report it as spam as it doesn't return any information they were looking into. So, just for the sake of technically possibility you can do the SEO but it heads you no where.
Happy Reading.,,
Amritanshu
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2 comments:
Its Not Possible Content is the king for seo.so if you have proper content you get traffic to your website.
Nice Article.
SEO India
Thats correct Saket. People tend to ask this question as they encounter with clients who are least acquainted with the SEO and want their site to perform without employing content.
Cheers..
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